Welcome to What's The Story

We create effective, moving and authentic content that is relevant to your audience.

Our Services

What’s The Story aims to reach the right audience through effective storytelling, communications strategies and digital marketing content on multiple platforms.

  • Content Marketing
  • Brand Storytelling
  • Storyboard Creation
  • Personal Branding
  • Content Ecosystem
  • Media Training
  • Communications Workshops
  • Speaking Engagements
  • Moderating Industry Panels
Puja has been commissioned by Conde Nast Traveller India to write numerous stories on Singapore. She is a diligent reporter with a knack for recognizing what appeals to our audiences.
Divia Thani, Editor, Conde Nast Traveller, India.
In accordance with Whats the Story’s promise, Puja meticulously guided us to tell a consistent and compelling story. She inquired deep into understanding not only what we stood for but what we should stand for. She steered our content’s course through a series of well designed, insightful brainstorming sessions. Puja truly commands ownership of your project playing the role partner. I would recommend Whats the Story to anyone looking to forge a partnership with someone who is able to empathetically put themselves in your brand’s shoes.
Priyanka Sachdev, Founder & Director, One With Earth; Board Member, Shirin Fozdar Programme, SMU
Puja planned and executed Rumie’s Asia roadshow in Singapore seamlessly. She gave us the right exposure through organising a high profile interview on CNBC Asia. She has been telling the Rumie story effectively in the Asia-Pacific region as we expand our reach through partnerships and exposure.
Tariq Fancy, Founder, The Rumie Initiative.
Puja asked the right questions to draw out my feelings, emotions and experience in my passion project. When I saw the final draft, it couldn’t have been worded better. She captured everything that I wanted to project for Heartsoul Journey. I love her storytelling style.
Jasmine Khemani, Founder, Heartsoul Journey.
Puja wrote a bio for me that really represents who I am. She is a great listener and deeply empathetic. She immediately “got” what I was trying to say and said it far more eloquently that I ever could have – while still remaining true to my voice.
Sophie Mathur, Partner & Global Co-Head of Innovation, Linklaters