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What to keep in mind when producing content for consumers in 2017

By Puja Disha Bharwani, Founder/Chief Storyteller, What’s The Story?

Now, more than ever, individuals can get real, accurate information about a product before they purchase it. With the explosion of e-commerce, curated product blogs and social media platforms, consumers have super-hero like powers to check […]

By Puja Disha Bharwani

As someone who firmly sits in the Generation X bracket, I often find myself baffled by some of the behavioral traits of millennials, also known as Generation Y. Speak to almost any older employer who has to work with Generation X, you will hear things like “self- entitled, disloyal, narcissistic, always right” […]