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HOW TO BUILD YOUR CONTENT STRATEGY FROM THE GROUND UP

Content is no more a nice-to-have strategy, but a necessary growth strategy if you want to survive and thrive.

If you are on the fence about investing in creating a content strategy and manifesto, jump off the fence and invest! It is an essential practice for online and digital businesses to exist and prosper, regardless of […]

THE STORY OF YOU

What’s The Story & e27 Podcast
TITLE: THE STORY OF YOU
OBJECTIVE: Producing Thought Provoking Content & Great Conversations

About this Podcast:

In this podcast, we bring you stories from successful individuals in Asia in a dynamic, engaging and thought provoking way. Our aim is to entertain and educate the Asian listener by giving them an honest insight into […]

4 ESSENTIALS FOR CREATING YOUR BRAND STORY

How do you make your brand story stand out?

Differentiate.

Differentiating is the key to branding.

Your brand has characteristics and strengths but it is the differentiation factors that make it unique and carve out its identity and story.

This 4-step mini-guide is crucial to know and understand your Brand’s Identity and Story.

1. Humanise The Brand

When creating brand values, […]

Embrace The Grey

Embrace The Grey

If I hear the word authentic one more time, I think I might just puke.

That, up there, is my authentic (pun intended) voice. I know we live in an age where everyone is trying to stand out online–where there are no barriers to entry for anyone who wants to say or sell anything. […]

How to become a Mindful Brand

In this noisy, technology driven business landscape, to stand out from your competitors and stay relevant to your consumers, brands need to develop niche and creative stories to thrive. To take the necessary steps in the right direction, one needs to be crystal clear about what their brand’s values are and what their brand story […]

Oh! The Places You’ll Go! A Journey for Mindful Creators

What’s The Story collaborated with Power To Yu, a new wellness space, for a holiday workshop, where children were given an opportunity to express themselves through creative writing, drawing, journaling, mindfulness and storytelling in fun and imaginative ways.

Our goal–to enable children to become more positive, mindful and confident by exposing them to different creative channels […]

The Empowered Consumer

What to keep in mind when producing content for consumers in 2017

By Puja Disha Bharwani, Founder/Chief Storyteller, What’s The Story?

Now, more than ever, individuals can get real, accurate information about a product before they purchase it. With the explosion of e-commerce, curated product blogs and social media platforms, consumers have super-hero like powers to check […]

What makes Millennials Tick? A Generation X girl ponders

By Puja Disha Bharwani

As someone who firmly sits in the Generation X bracket, I often find myself baffled by some of the behavioral traits of millennials, also known as Generation Y. Speak to almost any older employer who has to work with Generation X, you will hear things like “self- entitled, disloyal, narcissistic, always right” […]